Ideation, Art Direction, Graphic Design & Packaging Design
Developed creative campaign to launch Flow’s new flavours. Conceptualized photo and video shoots, compiled model casting and art directed on set. Made selects and oversaw retouching and editing processes. Assets were used in various digital, print, experiential and social media executions.
Worked with the VP of Brand Creative to develop the look of the new Flow flavour cases, liaised with photographer to shoot fruit prints, laid out designs on dieline.