Ideation, Graphic Design & Art Direction
Worked with the team to develop concept for Hudson Bay’s Spring Beauty campaign, aligned with the brand’s new minimal aesthetic. Was rolled out on social media, thebay.com, display ads, email database, and printed beauty book. Spearheaded the shot list and was an Art Director on the multiple day shoot, which consisted of 40+ images and two videos. Made selects and oversaw retouching, video editing, and animation processes. Developed the layout for the beauty book. Completed production work to deliver final digital and print assets to client.
Agency: A Plus Creative