Graphic Design & Art Direction
Worked with the team to develop concept for Hudson Bay’s Father’s Day campaign, to be rolled out on social media, thebay.com, display ads, email database, and printed flyer. Created various sets using geometric marble, acetate, and plexiglass shapes. Organized the shot list and was the Art Director on the multiple day shoot, which consisted of 40+ images. Oversaw retouching process. Worked with digital animator to create lighting effects. Completed production work to deliver final digital and print assets to client.
Agency: A Plus Creative