Ideation & Art Direction
Developed the creative concepts for Shoppers Drug Mart’s Health and Beauty Aids (HABA) beauty campaigns for P3 + P4 in 2021 to align with their in-store branding. Assets appeared in-feed on the @ShoppersBeauty Instagram account and across other social media platforms. Developed the campaign shotlist and art directed the shoot. Made selects and oversaw the retouching process. Completed production work to deliver final photos to client.
Agency: A Plus Creative